C-Suite Spotlight: Madelon Group And Ikigai Holdings CEO Alfonso Medina

Housing is Alfonso Medina's passion. The serial entrepreneur helms two companies that operate across the U.S. and Mexico: Madelon Group, which develops prefabricated and adaptive reuse housing, and Ikigai Holdings, a real estate holding company.

Past gigs include founding Taller 38, which has built more than 30 housing projects, and founding T38 Studio, an architecture, design and research firm. At T38, Medina and Madelon co-founder Joseph Ruiz designed Casa Uno, the first ground-up co-living development in Latin America.

Medina, who has a bachelor's degree in architecture and a master's in design and research, co-founded Madelon in 2019 with the mission of democratizing multifamily modular development, which Medina sees as having tremendous potential to increase the stock of quality housing in the U.S.  

He said the role of the CEO has shifted dramatically in his nearly two decades in the real estate business, but one thing that isn't evolving quickly enough is a focus on sustainability.

“I feel very strongly that we need to sustain our cities and work with what we have first and foremost, rather than continuing to move into the natural landscape,” Medina said.

You can read the complete interview HERE